5 Learning points from Alexa.com

alexa tool pages screenshots

The product pages that stood out: learning points

There are certain websites we visit, that we may subconsciously think how nicely it engages us. Somehow the experience feels right, everything is smooth. What you expect to happen happens, plus a few extras thrown in. But have you stopped to think what makes a site better than another? What stands out? Because the better the experience, the more unaware the user actually is. Things just blend in and work.

So let’s take a leaf from Alexa.com. It’s a site I picked as an example for a number of things that stood out for me. (All pointers mentioned is with reference to the 3 pages selling their 3 tools – the Features drop down from the top menu)

  1. Their colors – in the 3 pages representing their 3 tools, they have picked 3 main colors for their products: Blue, green, and yellow-brown if there is such a color. Their bright bold colors could be intentional as part of their product marketing or branding strategy. This is in contrast to the rest of their site that adheres to their overall brand color of blue.
  2. Page layout and their elements – how do you find the layout? They have used the bold colors mentioned in point 1 to separate the page sections. Scan through the 3 tool pages and take notice of what they have kept consistent and what they chose to vary. Notice how the color shades are consistent across the pages, lighter shade, and darker shade, followed by lighter shade. See how they keep the fonts and their sizing consistent. Notice how they kept the buttons consistent, to color fill or to outline? The elements have variations, but follow a consistent pattern across the pages. (short of starting to sound like a meditation self awareness course, noticing things are always helpful)
  3. Call to action buttons on every page – they know what they are selling, and they are not shy about it. Placing their call to action button across the page on all relevant sections of it. Not too sure if there is a study that more is always better, but at least it keeps reminding the user about what is the page’s purpose.
  4. The squeeze page – Notice how they try to provide value on every page. Apart from astounding the features of their tools and how they can bring value to the buyer, they have included useful information for download like an e-book or strategy template. Whether these information are truly useful is another thing, but they try to give out what they deem is useful and of relevance to their target readers. But then as usual they won’t be giving it away for free. In exchange for any goodies, they would like your contribution of contact information.
  5. Teaser/marketing content – the use of baits like “Try 7 days for free” and “Getting started takes less than 10 mins”. If you are confident about your products, go -figure. Over-delivering by the right amount is a good thing. Otherwise, over do on your promise and it will just back-fire. Good products sell, not good marketing messages with sub-par products.

Ultimately, whether the above points are good or bad, right or wrong, will remain debatable if you choose to just fixate on these points. Because at the end of the day, what matters is that every business must create value for the user, and that is what really sells.

Thank you for reading. I hope these points trigger some thoughts and in the next good thing that you see, you will “notice”.

Do pen down any thoughts!

 

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Disclaimer: Writer has no affiliation with Alexa.com, and is merely using this site as an example. Reference was taken at this point of blog publication.

 

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